Animal Ethics distributes leaflets in different countries to raise awareness about speciesism. You can now download our leaflets with these links:
Short (2 pages): Have you ever heard of speciesism?
Long (8 pages): Creating a fairer world for everyone
About veganism: Taking a stand for animals
About speciesism: For a fairer world for animals
About animals in nature: Animals in the wild: why they matter
Feel free to download and distribute these materials! We will soon upload more factsheets. Get in touch with us if you need them at a higher resolution. Remember that if you would like to be part of our team of leafleters or just distribute some leaflets in your area, you can get in touch with us here.
Improving our impact is very important to us
The purpose of these materials is to change attitudes towards animals. Results of leafleting studies suggest that leafleting may be one of the highest impact ways to change attitudes.
We designed our leaflets based on research about which elements in a leaflet are most effective. Our leaflets aim to invite people to think about and reconsider the attitudes we currently have towards nonhuman animals.
Short leaflets are meant to make people who don’t have much time to read familiar with the idea of speciesism, which is presented in an accessible way. They explain in a nutshell why there are so many people now who oppose it. Our experience so far is that most people are very open to this, even if they are still reluctant to put that into practice. The main aim of the leaflets, though, is to raise people’s interest so they will continue to inform themselves in the future about speciesism, veganism, and helping animals in need.
Long leaflets encourage people to make a change regarding their attitudes and feelings about the way we behave toward nonhuman animals. They focus on people who are more inclined to read about this topic.
In our leaflets we have tried to show the effects of speciesism and the ways we can work against it. We did this by presenting real examples of animals that were exploited by humans or suffering in nature and were rescued by caring people who opposed speciesism. We have also tried to show, using easy to understand examples and points , why so many people now think that, like us, animals of other species matter too. The leaflets also encourage readers to consider and learn more about veganism in a friendly way.
Finally, our factsheets aim at providing information for those people who already have an interest in the defense of animals and would like to learn more about it. Shorter ones give readers information similar to the kind they can find in our leaflets but in another format, aimed at a different public. Longer ones aim at providing more information and answering questions that may arise when first approaching this issue.
As with the leaflets, our factsheets invite people to get involved and to read more about why sentient animals matter. For those who want more information, our website includes around a hundred articles and posts covering a range of topics about animals and ethics, animal sentience, and the consequences of speciesism.
We hope that with this work we will contribute to changing the way people now think and act toward animals. Do get in touch with us if you want to be part of this too!